Job title: Marketing Specialist- Product and Technology
Job type: Permanent
Emp type: Full-time
Location: Cape Town
Industry:
  • Financial Services
Expertise:
  • Human Resources
Salary type: Annual
Salary: Negotiable
Job published: 28-05-2019
Job ID: 30760

Job Description

Marketing Specialist- Content Studio, Product & Technology

The opportunity that awaits you:

The Marketing & Communications organization acts as a strategic partner to the company business, powering commercial value through an insight led approach that maximizes the impact of our investment and our relevance in the market. 

Your key responsibilities:

  • Use subject matter expertise and empathy toward the pain points of the customer to develop a content strategy for our flagship product and technology platform, that is fully aligned with our overall brand story and supports and extends marketing initiatives
  • Map content to the full buyer and influencer journey from Interest and Exposure to Purchase and Customer Expansion
  • Develop strong, targeted proposition messaging that is compelling, differentiated and aligned to customer workflow
  • Grow brand awareness through content that is consistent and that builds a thoughtful presence within the target communities

Our required expertise:

  • 5 years’ experience marketing into the financial market’s community
  • Understanding of financial markets and data sets used financial professionals would be advantageous
  • Strong portfolio of work and track record of success in financial markets
  • Extensive experience creating content, detailed knowledge of the end-to-end process
  • Ability to repurpose content using strong copyediting skills
  • Able to brief designers, additional copywriters and third-party agencies on content
  • Ability to create impactful content pieces and demonstrate relevant metrics
  • Excellent attention to detail and accuracy
  • Strong understanding of data and insight analysis, knowing which metrics to pinpoint
  • Strong collaboration skills to deliver on business demands having to negotiate through a diverse and global matrix structure
  • Client centric approach and focus
  • Excellent project management skills and a proactive approach
  • Confidence to bring fresh ideas and an innovative approach to interpret marketing strategie
  • Ability to manage multiple projects at once

 

Your reward: